Bringing classical arts to branded content with Cardboard Stage
Seeing dance in the news brings me great excitement.
We dancers see almost nothing but dance on our feeds all day long, but watching an ad that puts dance front and center for the world to see? It has a different effect on me.
Maybe it’s that we’re so proud to see our art form represented in the mainstream, knowing that it’s impacting folks outside of our arts bubble. Or maybe it’s that we know the dancer on screen is making commercial-level money, and it’s about time we’re all paid properly for our work. Whatever it is, let’s have more of it.
For the full article please go to: https://www.danceinforma.com/2022/01/30/cardboard-stage-bringing-classical-arts-to-branded-content/